Social Media/Advertising Notes, May 2021

A. Serenity Ad ideas – Group will work on defining content a few months in advance; Lyndee can turn ads around quickly. Content due to Serenity by the 2^nd of each month.

B. Marketing on Social Media

• Google Business Page has been created.
• Add polls, voting, etc. to posts to increase engagement?

C.  Affiliate Advertising - No new updates

D. Events Calendar - Team will continue to investigate options for a more user-friendly calendar option.

E. Other

• Monthly market trends monthly video – RJ Baxter; this will be monthly, mid-month update for the prior month. Number of months per lender affiliate TBD. 
• Look at sending a condensed version of the eblast (in addition to the regular eblast) showcasing just the upcoming classes.

Social Media/Advertising Notes, January 2021

A.  Colorado Serenity Ad ideas 

B.  Marketing on Social Media

C.  Additional Platforms for Advertising

D.  Increase Affiliate Advertising 

E.  Other